Ramps voltage up over a set time, so the motor and the driven machine come up smoothly. Bypass contactor closes once it's running.

Rating plate
Soft Starter Panel
The soft stop is often the reason to buy one. Dropping a large pump on a long rising main slams a non-return valve shut; ramping it down over ten seconds saves the pipework.
A soft starter controls the start, not the speed. If the process needs the motor to run at anything other than full speed, the answer is a VFD.
The bypass contactor matters: once the ramp is done the thyristors are shorted out, so there is no conduction loss and no harmonics in normal running.
The assembly is ours; the switchgear inside it is genuine, authorised-channel product from the makes you specify.
Built to the same standard, and able to share a lineup with this one.

Direct on line · ≤ 7.5 kW

Y-Δ · 1/3 current · ≤ 280 kW

Tapped · 50/65/80% · High inertia

Variable speed · 0.37–400 kW
A drawing, a load list or a BOQ is enough to start. You'll get the ratings checked against the actual fault level, a general-arrangement drawing to approve, and a fixed price.